Startup founders now have a new audience for financing: everyone. Thanks to Indiegogo, an international crowdfunding website usually used for developers of movies, games and gadgets, now allows anyone to hunt for intriguing start-ups as investment opportunities.
Indiegogo is the first major crowdfunding site to use a new securities rule that took effect in May. Before the law passed six months ago, only accredited investors (people with an annual income of more than $200,000 or net worth of at least $1 million) were allowed to put money into startups.
With the new law, the playing field has leveled, allowing ordinary investors to risk up a few thousand dollars each year to back private companies.
Learn more about how Indiegogo will affect startup financing, and more in this edition of Founders Flash.
- Ever wanted to back a startup? Indiegogo opens the door to small investors (New York Times)
- The most impressive women entrepreneurs of 2016 (Inc.)
- How the third wave of technology can boost Milwaukee's startup scene (Upstart)
- VIDEO: How these entrepreneurs got over their own kitchen nightmare (Entrepreneur)
- Big brands using adult coloring books to engage fans (Forbes)