Even if your company only makes one product, it really makes two. Basecamp co-founder Jason Fried firmly believes you should treat your own company as if it was another product; it’s the product used by your employees.
According to Fried, once he began to view his company (that produces a web-based project management tool) in this light, he began asking more pertinent questions, like those you’d ask about a new product.
With these questions, you can start to look inward and evaluate your company more honestly.
Learn more about viewing your company as the most important product, and more in this edition of Founders Flash.
- How the best founders succeed by looking at their companies differently (Inc.)
- Expedia and Zillow founder Rich Barton explains his 'power to the people' business model (Upstart)
- Google Home vs. Amazon Echo: which robot do you let into your life? (WSJ)
- Meet the Seattle 10: these hot startups are transforming everything from education to enterprise software (Geek Wire)
- How Walid Abdul-Wahab grew desert farms into a camel milk empire (Huffington Post)