You’ve Achieved Product-Market Fit, So What Happens Now?

For an entrepreneur, achieving product-market fit is one of the most important elements of start-up success. Although the concept may seem fairly abstract, product-market fit essentially means being in a good market with a product that can satisfy that particular target market. Attempting to find that product-market fit will certainly keep a founder up at night, but finding it is often part of that breakthrough moment in the early stages of a young company. So you’ve got product-market fit…now what? In March, the Vilna Shul hosted a panel discussion to address that exact question. The panel featured nationally recognized players in the start-up world who also happen to be CEOs of Boston-based companies, including: Brian Halligan, CEO and Co-founder of Hubspot, Gail Goodman, Chairman and CEO of Constant Contact, Diane Hessan, CEO of Communispace and Doron Reuveni, CEO and Co-founder of uTest. For a brief summary of the panel discussion, read this article or check out Doron Reuveni’s tips on what to do after you determine a product-market fit. Sponsored by Goodwin Procter, the Vilna Shul Speakers Series features leading voices from Boston and beyond speaking on such topics as technology, finance, journalism, the arts, culture, and dynamic networking. For more information on the Vilna Shul Speakers Series and up-coming panels please visit the Vilna Shul website. This post was authored by Michael Jabbawy.